Tag Archives: facebook

10 steps to develop your online brand

10 steps to develop your online brand

This is an extract from our new book on the 10 steps to develop your online brand, published today called You’re Hired! Job Hunting Online: The Complete Guide. by Tristram Hooley, Jim Bright and David Winter. Published by Trotman.

1. Decide what it is you have to offer.

The first step in the 10 steps to develop your online brand is to decide what you have to offer. For instance, you might have a law degree or be an excellent user of Photoshop.

2. Think about what you want.

For instance, you may want a job as a corporate lawyer or a graphic artist. Thinking about what you want helps you to clarify what content you need to create and who you would like to read it.

3. Decide who you want to talk to.

It is important to know your audience. What are they looking for? What are their expectations in terms of presentation, customer service, professionalism and expertise? Also consider, what gets your customers interested and excited? For instance, corporate lawyers are likely to expect a corporate and reasonably serious presentation. They will expect ethical behaviour, so no sharing indiscreet remarks about clients or yourself. They are likely to get excited about legal updates, information about potential clients, stories of lessons learned from the corporate legal world, information about what is coming next or the next big thing in their world, and most importantly how to improve their practice and profi tability. Personal interest stories that your readers can use as examples in their own work are also likely to be popular.

4. Do something.

You will only build your brand by putting yourself and your content out there. It can be frightening at fi rst but you need to push through that and actually post. Start by being extra careful and cautious, but recognise that practice makes perfect and that you will fi nd each public post easier than the last.

5. Be consistent and reasonably focused.

Treat your audience with respect. Treat them as though they have paid to come into your theatre and are expecting a good show. This means sticking to a subject area or topic, and not straying too far from this. In the same way, many actors can lose credibility and our patience when they start pontifi cating about political matters: your audience doesn’t care about your cat, your passion for tiddlywinks or other topics unrelated to your expertise. You may have strong views on the decline in church architecture in the 19th century, but sadly nobody cares if they are there to read about new innovations in transporting. We are halfway through our 10 steps to develop your online brand!

6. Be careful in your use of different platforms.

If LinkedIn is the formal business meeting, Twitter the business text message, then Facebook is the conference bar, or weekend company event. Although it may be expected that you are more personal and forthcoming on Facebook compared to the other platforms, if you choose to allow potential employers or colleagues access to all three platforms, then it is important that the way you present appears to be shades on a continuum rather than Dr Jekyll and Mr Hyde.

7. Don’t trash your brand.

Many years ago, Gerald Ratner, then Chairman of the jewellery company bearing his name, described their best- selling product in a public meeting at the Royal Albert Hall as ‘total crap’. The reaction was instantaneous – £500 million wiped off the value of the company that very nearly collapsed, and Ratner himself was sacked within the year. This happened before the time of social media! These days that remark may well have led to an irreversible collapse. Don’t do a Gerald on yourself!

8. Develop a style and stick to it.

Usually the best style is write as you sound in real life – in other words, try to be authentic. It might take some experimentation to work out which style works for you. For instance, if you are not very funny, leave it to those who are. There are many difference ‘voices’ you could adopt including: fair- minded; independent; factual; critical; sarcastic; satirical; humorous; up- to- the- minute; a sharer; an originator of ideas; a supporter; a representative; a booster of other initiatives; the insider’s perspective; the view from the top; the voice of the masses; the customer; the technical wizard; the helper; the objector; myth buster; taboo breaker; campaigner or the spokesperson for a group. You do not necessarily have to adopt only one voice, but trying to speak in too many different voices is likely to confuse your readers and even alienate some who have come to expect or prefer one of the other voices

9. Keep on keeping on.

The last but one step in our 10 steps to develop your online brand is persistence. Your brand will be built slowly across thousands of small acts and conversations. Setting up a LinkedIn profi le or a blog is great, but it is only when you start to use this regularly that it really starts to have an impact.

10. Review how it is going.

There is no point in banging your head against a brick wall. It is important to spend a bit of time thinking about what you are doing that is working. Many social media platforms offer you a range of statistics. Have a look at these and see who is looking at you (and who is not). Are you unexpectedly big in China? Is there a topic that you talk about that everyone seems interested in. Once you find out what things are working, then do more of them!

Extract from our new book published today You’re Hired! Job Hunting Online: The Complete Guide by Tristram Hooley, Jim Bright and David Winter

10 steps to develop your online brand

110 Job Hunting Resume, CV and Interview Tips

110 job hunting resume cv and interview tips from Jim Bright

Here are some tips for Job Hunting, Resumes, Interviews, and Testing for 2011.

As an author of job hunting books that have sold way in the 100,000s in the USA, UK, Australia, China, Vietnam, Sweden, Denmark, Italy, Japan (you get the idea), with titles like Amazing Resumes, Brilliant CV, Resumes that get shortlisted, Should I stay or Should I go, StressSmart®, and Job Hunting for Dummies Australia & New Zealand, I thought I’d pass on some tips to assist in landing that job.

More tips and advice can be found in other great titles in the USA published by JIST, and the Brilliant series in the UK published by Pearson.

I’ve divided the tips into sections below.

39  Resume, Cover letter, Job Search tips

  1. The resume is just as important as the interview. When we got recruiters to rate candidate resumes and then rate their interview performance, the resume predicted the job offer just as strongly as the interview.  Don’t under-estimate the resume.
  2. The resume is the first point of contact between you and the employer in many cases. The resume is the only time in the recruitment process where you have total control over what information is presented and how it is presented. First impressions count.
  3. Make your resume a marketing tool that sells you! When you show someone around your garden you point out the beautiful flowers, and water features – you don’t dwell on the dog’s droppings and the compost heap! In the same way on your resume you emphasize your achievements rather than just your duties. (We found that resumes that emphasize achievements were more likely to be short-listed that resumes that emphasized job duties).
  4. Make a list of every single achievement you have had in life since birth. Yes since birth.  Leave nothing off no matter how trivial it seems.   You might not use “I learned to talk” on your resume, the practice in training your memory to recall personal achievements means you will recall more achievements from your school or work life that are relevant.
  5. Do as much research as you possibly can on the job you are going for.
    • Google search,
    • ask current and past employees,
    • visit the office, factory or shop if practical.
    • Call the contact to ask intelligent questions
    • Get a friend to call to ask the “dumb” or self-serving questions (like how much money, can I delay my start, can I leave early on Wednesdays)
    • Buy or hire the product or use the service if practical
    • Ask your mentors and network
    • Check out job sites, Linkedin, Facebook, Google + and Twitter for information
  6. All resumes should be be written with the Fit model in mind – the fit between you and the job on offer. Do this by:
  7. Look at the job ad, position description and any other research you have on the job you want to apply for and divide the job into
  8. Knowledge – what you need to know to do the job
  9. Skills – what skills do you need to have to do the job
  10. Abilities – how will you need use your knowledge and skills
  11. Attitudes – what kind of personal qualities are they looking for
  12. Now think about yourself in the same way – Knowledge, Skills, Abilities, Attitudes
  13. To decide what to include in the resume (or say in the interview) apply these rules:
    • If it increases the fit between you and the job include the information on the resume or say it in the interview
    • If it decreases the fit between you and the job, omit it from the resume and do not say it in the interview
    • If it is neutral with respect to fit between you and the job only include it if there is room and only say it if there is time

Layout:

  1. If you are completing an online resume – type it out first into Pages or MS Word.  Get the word lengths, format and spelling correct and double-checked before copying pasting into the online form.  Also it means if the form crashes or the link is dropped you still have all your work saved in the word-processing file.
  2. If you are printing a hard copy:
  3. Use white paper of 80 gsm thickness or slightly greater
  4. Avoid gimmicks including:
  5. Clip art
  6. Pictures
  7. Photographs (unless expressly asked for)
  8. Samples of your work (unless expressly asked for)
  9. Colored paper
  10. Non-standard fonts (use Arial 11, Times New Roman 12, Verdana 12)
  11. In our research resumes containing identical content put presented in a wacky way were rated lower by recruiters and they said it included less information

Content:

  1. Leave out date of birth, gender, marital status, children, religion, smoker status, illnesses or disabilities, sexual orientation, memberships of political or activist organizations (unless they unarguably increase the fit), hobbies (unless directly relevant to the job), reasons for leaving, salary or salary expectations
  2. Include contact details, generally include an address (unless it is a long way from the place of work, has a notorious reputation, you have reason to be concerned about security or privacy)
  3. Length: School leavers 1- 2 pages, graduates and most employees 2-3 pages, senior people up to 5 pages.  Academics, and when specifically requested, the sky is the limit
  4. Spelling mistakes.  Eliminate these by
  5. Using spell checker (set to the correct language)
  6. Then printing out and reading
  7. Then give it to someone else to read and check (who has good grammatical skills)
  8. Read the document backwards – this is an old proof readers trick – it forces you to process each word and not read for meaning (which disguises typos and spelling mistakes)

Cover letter:

  1. Limit to one page.  Check all contact details are up to date.  Address the letter to a real person – do not use Dear Sir/Madam (it means you haven’t done enough research)
  2. 1st paragraph – Say what job you want to apply for, provide the reference number (if there is one) and where you saw it advertised (puts recruiter in good mood as they get feedback on their advertising)
  3. 2nd Paragraph – state why you are a perfect fit for the role
  4. 3rd Paragraph – state that you are looking forward to meeting them at the interview (for which you are available at their request)
  5. For general on-line resumes see the excellent book about using Linkedin for job  searching by my friend Aaltje Vincent Career Management via LinkedIn http://www.amazon.com/Career-Management-LinkedIn-Aaltje-Vincent/dp/9049104398/ref=sr_1_9?s=books&ie=UTF8&qid=1318218179&sr=1-9
  6. For general job networking and search also see my fellow JIST authors Susan Britton Whitcomb, Chandlee Bryan and Deb Dib’s The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day http://www.amazon.com/Twitter-Job-Search-Guide-Advance/dp/1593577915/ref=sr_1_1?s=books&ie=UTF8&qid=1318218290&sr=1-1
  7. For more resume and cover letter advice check out my own books Amazing Resumes (JIST) USA, Brilliant CV (Pearson) UK, Resumes that get shortlisted (Allen & Unwin) Australia

26 Interview Tips

  1. The night before take your mind off the interview and go and do something else which is interesting and engaging.
  2. The night before the interview try and have as calm a night as possible. Go back through your résumé, flick through the material, go to a film, watch television. Just have a relaxed evening, don’t get too tensed up and have an early night and not too much alcohol. I would suggest that you avoid eating food with lots of spice or garlic in it. You don’t want to go to the interview the following day smelling heavily of alcohol or garlic, because that can be off-putting. Get a good solid meal and a good night’s sleep
  3. It is worth bearing in mind, that the person sitting on the other side of the desk interviewing you is human as well believe it or not. Prick them with a pin and they will bleed. (Note do not literally do this!)
  4. Take down accurate records of the time, date, and venue of the interview – so you know exactly where you are going and when (I know durrrr, but I could tell you a tale of one the leading international coaches who forgot to do this and missed a giving a presentation, or the hapless keynote called at home to be asked politely whether he was thinking of attending the conference, as there were 1000 people waiting to hear his speech – and no neither of these were me!)
  5. If there are clashes and you are already being interviewed that day for another job, you will need to consider rearranging the interview. The thing to do here is to consider which of the two interviews is the most important to you. Which job you really most want or which job is the one that you really feel you are most likely to get and then rearrange the least preferred interview for another day. You can be very polite about that and I would suggest that you don’t say that you are being interviewed elsewhere, but make another excuse such as you are unable to leave work that day if you are working, or perhaps a white lie ‘for personal reasons you are unable to attend on that day, but you would be more than happy to attend on any other day that they may care to choose’.
  6. Pull out from your work file the copy of the job advertisement and the résumé and cover letter that you sent. Study those closely and try to remember as many of the points that you made about yourself as possible.
  7. Any information that you found out about the company that you stored in your job file you should go through now
  8. Now is the time to make sure that you have your suitable attire for an interview. Whether that happens to be a suit or just a smart pair of trousers, a shirt, and some shoes that are well polished and look smart and match with the accessories.
  9. Not sure what to wear?  Generally wear clothes one notch smarter than the everyday wear in the job.  For trades roles, smart pressed button shirt or blouse and smart pressed trousers or skirt.
  10. Mindmap stories about a time when you achieved something at work, think up several examples for each selection criterion.
  11. In making up your stories organise them with these questions:
    What were the:

    • Dates
    • Names
    • Outcomes (in numbers, dollars, etc)
    • Locations
    • What Happened?
    • What is the Point?
  12. Use the common STAR formula for your stories – Situation, Task, Action, Results
  13. If you are an internal candidate, take a smarter set of interview clothes to work with you and put them on just before you are called. The contrast and the fact you have made an effort will impress. It also saves you spending the day wearing these clothes and increasing the chances of them looking tired, or worse soiled with coffee spills and the rest.
  14. Avoid strong cologne
  15. Avoid garish make up
  16. Consider removing or covering piercings and body art – yes I know they are lovely, my father was a sailor with tats on both arms, but even he covered them up when working as a Judge….
  17. The minute you walk through the door of the building on the day of the interview your interview has started. In fact, the minute you have a telephone conversation with the recruiter or the recruiter’s secretary the interview has started.
  18. Never make the mistake of patronizing or underestimating the administrative staff in an office.
  19. Don’t express opinions in the interview or where you can overheard, unless you are expressly asked to do so.  Then be careful and cautious in your answers if you do not know the background politics in the place.
  20. The cardinal rule in the interview is keep your cool. It is not the time to start arguing.
  21. If you are sure of yourself and you know where you want to go and what you want out of the job, then you should ask questions. Not asking questions at interview when invited to do so, gives the impression you are not interested in the position, or that you have not prepared properly
  22. Take your time to respond to questions
  23. If you do not understand a question ask for clarification
  24. Do not always accept the interviewers premise i.e. “So you left Bloggs and Co. pretty quickly, where did you work next?”. Why accept the interviewers premise that you left quickly? This is a typical trap, instead reply “Well I was at Bloggs and Co for a year, so I was there a reasonable amount of time, and in that time, the company restructured which removed any chances of progression in my specialist field…”
  25. Emphasize positives during interviews – do not dwell on negative experiences such as sackings, work disputes, long periods out of the work force. If you have had such problems in the past and the interviewer tries to get you to explain such events, you can try cutting this short by saying, “ I am really most interested in how I can best develop my career now and in the future, and I am positive I can make an excellent contribution…”
  26. Panel interviews (where two or more people interview you at the same time) are fairer for you, so do not be intimidated, they are less likely to be biased by factors such as personal rapport, race, gender and other irrelevant issues.

45 Testing Tips

For traditional face to face testing

  1. Ask in advance how long the test session lasts.
  2. Try to have a restful sleep the night before.
  3. Take a spare pen and pencil with you. (for face to face testing) (Stationery should be supplied, but you should bring your own in case the tester doesn’t, or the pen runs out)
  4. Go to the bathroom just before you go into the test room. (Don’t forget to wash your hands!)
  5. Now you’re ready to face the test, you can take plenty of steps to prepare yourself to do well. Once you’re inside the test room, follow these simple tips in the next section.
  6. Don’t be late arriving at the venue.

For online testing

  1. If you doing the tests at home or in the office, ensure you have quiet surroundings and a rock solid internet connection and mains power to your computer
  2. Switch off phones and other applications running on your computer like facebook, mail, twitter, linkedin
  3. If the test is not timed, consider using an open word file to compose answers to any open response questions to get the response right and grammatically correct
  4. Work through methodically, taking advantage of any opportunity to save your work
  5. If you have to provide a user name and password at login, make a record of it.
  6. When completed, if you know how to take a screen grab, take one of the final page that says you have completed, or even take a photo to prove you have completed the test

For all testing

  1. Read the test instructions very carefully.
  2. Check all the options first before deciding multiple-choice answers.
  3. Answer personality questions as honestly as possible but do have in mind the picture of an ideal employee for the role, would their answer differ significantly from yours?
  4. Go back and check that you’ve answered all the questions before you finish.
  5. Don’t have a late night before testing day or take the tests late at night.
  6. Remember to bring your reading glasses
  7. Don’t drink alcohol or take strong sedating medication (other than regular prescriptions) or other drugs before sitting a psychological test.
  8. Don’t take medication that can make you drowsy. (If you have to take medication, inform the tester in writing before you sit the test.)
  9. Don’t plump for the first choice answer without checking the other options first.
  10. Don’t worry if you haven’t answered all the questions in the time available. This is not unusual.
  11. Even if you approach a test in a positive manner, you may find that a number of the questions in personality tests appear to be either quite strange or irrelevant. In the next sections, you have a chance to try your hand at typical aptitude tests and explore how you can best handle the process of being tested.
  12. Personality and aptitude tests can work to your advantage. The trick is to understand why you’re being tested, to test the tester with questions of your own and to know enough about the tests to feel in control of the process.
  13. Personality testing is so complex, the experts find it difficult to agree on what works and what doesn’t. However, the theory called the Big Five has managed to gain a relatively high degree of support among personality test specialists.
  14. The Big Five theory is based on the fact that five broad areas of personality exist and that each of these areas reflect many different facets of personality. These five areas are:
  15. Agreeableness – Trust, compliance and modesty are signs of agreeableness. As the label suggests, agreeableness is about how well you get along with your fellow humans!
  16. Conscientiousness: Competence, achievement and self-discipline are qualities of conscientious people. The words ‘I can resist anything but temptation’ do not make a conscientious response!
  17. Extroversion: Warmth, assertiveness and excitement-seeking are examples of extrovert behaviour. Broadly speaking, being an extrovert is about enjoying getting on with with other people.
  18. Neuroticism: Anxiety, depression and self-consciousness are examples of behaviours that may fall under this heading. Neuroticism is the degree to which you’re relaxed and self-accepting (low neuroticism) or nervous, fidgety and self-critical (high neuroticism).
  19. Openness to experience: Fantasy, ideas and values can fall into this category. Creatures of habit who like everything just so and have the this is how it has always been done’ attitude aren’t open to experience!
  20. Personality tests can make people feel angry, but you can avoid this emotion by asking the recruiter or tester the following questions:
  21. How do these tests indicate to an employer how well I’ll do the job?
  22. How do these questions relate to employment?
  23. Why should I share such personal information with an employer?
  24. Despite what you may hear to the contrary, the truth is that personality tests do give an excellent indication of a candidate’s performance levels. A large amount of research has gone into this subject and documented independent evidence of the highest quality shows clearly that well-constructed personality tests are a useful tool in the candidate-selection process.
  25. A well-constructed and well-conducted test has the following features:
  26. The test contains at least 20 questions and generally many more (personality tests can contain up to 500 questions). Generally the more questions a test contains, the more likely the test can yield a reliable result.
  27. The test includes clear instructions and you’re tested in quiet surroundings where nobody else can see your responses.
  28. After you finish answering the questions, the people conducting the test are happy to answer your queries and agree to provide you with appropriate feedback.
  29. The people administering the test are able to produce evidence that your performance on the test is to be measured against an appropriate comparison group and that the test is administered according to the test manual.
  30. The people administering the test can produce verifiable evidence that the test relates to performance in similar sorts of jobs.
  31. If you encounter references to left- and right-brain abilities or handwriting analysis, be afraid. Be very afraid. Psychological tests have a bad name because of shonky practitioners who use unscientific, fad-like tests. Don’t hesitate to decline any test that makes you feel uncomfortable.
  32. Generally if a recruiter includes a personality test, he or she also includes an aptitude test. Unlike personality tests, aptitude tests are normally timed, which has become a controversial issue in the recruiting industry. One of the key international publishers of aptitude tests argues that recruiters shouldn’t be looking for people who can make snap decisions, but rather people who are prepared to mull over a problem and reach a reasoned answer. Despite this reasoning, the majority of recruiters still time aptitude tests.
  33. Numerical reasoning tests assess your ability to manipulate numbers, spotting patterns and progressions.